Welcome
About Crew Kit
Crew Kit specialises in the sourcing, design and branding of high-quality apparel for sailing crews, superyacht crews, yacht clubs, regattas, sports teams and corporate organisations.
Expert service, global reach
“I started the business seven years ago, making the big move from a career in London marketing agencies to live and work in my favourite place, Cowes. It’s been an incredibly rewarding journey, and I’m exceptionally proud of the business and what we’ve achieved. A big thank you to our fantastic clients who continue to trust us with their kit, season after season.”
Jo Bowden
Our office and studio are based in Cowes on the Isle of Wight, widely regarded as the sailing capital of the UK, known for its renowned racing season and world-class yacht clubs. We work with clients across the UK and Europe and beyond to deliver branded apparel that performs in demanding environments and presents a confident, cohesive identity on and off the water. Explore our client list below and within the Collection pages for a selection of recent work.
Why Choose Crew Kit?
Project Management
We set ourselves apart by delivering seamless project management from initial brief to final delivery. Every stage is handled with care -from proposing the right kit and providing clear costings to coordinating sourcing, design, branding and production, our structured approach avoids the common frustrations of poorly managed projects and ensures a refined, reliable result.
Our Apparel Partners
We partner with many of the world’s leading sailing and outdoor apparel brands, including Henri-Lloyd, Musto, North Sails, Pelle P, Helly Hansen, Zhik and Gill. Our service includes expert guidance and the presentation of the most suitable options to meet your performance needs and budget, offering access to a wide range of technical, lifestyle and professional clothing at excellent value.
Tailored to you
Rather than working from a fixed garment catalogue, every project begins with your brief. We take the time to understand how and where your kit will be used – from offshore campaigns and regatta programmes to staff uniforms and event apparel – and shape a tailored proposal to suit your performance requirements, branding objectives and budget.
Designed for you
Branding
We offer a range of specialist branding methods: specialist heat vinyls (including HTV Heat Transfer Vinyl and DTF Direct To Fabric) and embroidery. We will share the most appropriate branding method and advise on the optimal placement of each graphic for the best result.
Production
All production is completed in our in-house studio in Cowes. With extensive experience working on technical waterproof and performance fabrics, we ensure branding is applied in a way that maintains breathability, durability and protective performance.
Whether supporting elite sailing teams, professional sailors, racing yachts, sailing and yacht clubs, schools, corporate organisations or event organisers, Crew Kit delivers branded apparel that reflects quality, performance and attention to detail.
Our Projects
Here’s a snapshot of some of the client projects. Take a look at the Collection Pages which feature clients and images of their branded apparel.
Royal Yacht Squadron
We have worked with the RYS since 2020. One of our annual projects is to create a Race Management Collection for the Race Officers.
Royal Ocean Racing Club
‘Kit Out the Crew’ Programme – we partnered to offer all competitors of the Rolex Fastnet 2026 Race – crew kit featuring the official race branding and their boat graphics, with a discount off the apparel.
Emirates GBR Team SailGP & Athena Racing
Individual boats
We work with both Corinthian and professional race teams to source, design and brand their crew clothing, drawing on kit from the world’s leading sailing apparel brands, including Henri-Lloyd, Musto, Helly Hansen, North Sails, Gill, Pelle P and Zhik. Explore our Sailing Crew and Pro Crew examples.
Here’s a snapshot of some of the client projects. Take a look at the Collection Pages which feature clients and images of their branded apparel.
